Your logo is the first point of contact a client has with your business. Your business card, letterhead or brochure is what represents your business when your not there to do so. It’s important that your professional visual identity we will help your company stand tall and instill confidence and trust into your target market. Select a restaurant from the supplied list-do not select a business you know. Develop a logo incorporating type, color, and a visual image as part of the design.
Sometimes your restaurant logo has more of an influence on potential customers than you might think. It's important to create a logo that shows people what your restaurant is about without actually 'telling' them. Here are some steps on designing your restaurant logo to make it stand out at its best and help your business for the better.
1. Choose colors that remind you of food. You might have noticed many restaurants logos, such as Chili's, using loud colors that compliment food. Choosing the right colors can make a significant difference in your business. Think of the food you offer in your restaurant and write down a few ideas on some paper.
2. Choose a striking font. You don't have to have an outstandingly loud font but you want something that isn't quite so boring. The Jing Jing font pictured is something unique enough compared to a regular font that will attract the eye of people passing by.
3. Choose a logo design that reflects the restaurants specialty food. For instance if you are opening an Italian restaurant you might choose a picture of a certain Italian food. The logo should compliment the name of the restaurant as well. You don't have to implement pictures of food on your logo but sometimes it can help if you have that option.
4. Go over your ideas on paper. If you aren't creative or artistic you might just jot down the ideas you have and then consider seeing a professional to help you actually design the logo. You might also know someone that has an artistic ability to create something such as this and if you do it's worth asking for their help. Otherwise you can purchase logo software and create it on your own using pre-made templates and colors and fonts.
5. Choose the final logo result that you know you are one hundred percent satisfied with. This logo will be around for years to come along with your business and while you can always change it, it will take more time and money later on to do so. You should pick something that will keep your satisfaction for five years or so.
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