Doodle for Google Contest

Doodle for Google Contest 

What I'd like to do someday......

• …Become a doctor with my own TV show.
• …Invent rocket shoes that let you fly.
• …Open a zoo for the world’s endangered animals.

Welcome to Doodle 4 Google, a competition where we invite K-12 students to use their artistic talents to think big and redesign Google’s homepage logo for millions to see. At Google, we believe that dreaming about future possibilities leads to tomorrow’s leaders and inventors, so this year we're inviting U.S. kids to exercise their creative imaginations around the theme, "What I’d like to do someday…"

Whether students want to find a cure for cancer or take a trip to the moon, it all starts with art supplies and some 8.5" x 11" paper. And, one lucky student artist will take home a $15,000 college scholarship and $25,000 technology grant for their school, among many other prizes.

Entries must be postmarked by March 16, 2011 11:59:59 p.m. Pacific Time (PT). The winning doodle will be featured on our Google.com homepage on May 20, 2011.

Link to the website: http://www.google.com/doodle4google/

Clinton High School's unique pre-registration ID is:

1C0FDD

CD Design Project

Next in class assignment.

Redesigned Famous Logos of 2010

Here is a link to a web site showing before and after logo redesigns done in 2010:
Redesigned famous logos of 2010
You can also look up the top ten Graphic Designers and their portfolio of work.

More Restaurant Logo Tips

Distinguish your company from your competition
Don't try to copy another company. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi quickly became successful by setting themselves apart rather than trying to emulate the leaders.
Use meaningful colors
Different colors and shades can have different effects on people because of color association. Green is associated with the environment and is an appropriate logo for a company like the Sierra Club or Greenpeace. However, green is also associated with motion sickness so would be a poor choice for the interior of a car.  There are websites listing the psychological effects of color.
Use an appropriate font
You may generally gravitate to bold, exciting fonts, or feminine curvy fonts but if you are a ballet company, you should probably avoid harsh, clunky lettering, and if you are a football team, you should probably avoid graceful, delicate lettering, even if it's more attractive to you.  Think about finding a rustic style of font if you are designing for a steak house.
Be simple
Your logo can have some elaborate features but it should be simple enough to make a quick statement. 
Be memorable
Your logo should make a statement about your company. The next time a customer needs your kind of business, he'll choose you just because of brand recognition. 
Avoid distracting elements
Your logo does not need, LLC, Inc, and other details. That type of detail can be saved for documentation about your company. The next time you are driving past businesses, take a look at the logos around you and see how other successful logos are handled.
Avoid tag lines if possible
Tag lines can be an important part of a company's image but should be separate from a logo. The size of the text in a tagline is so much smaller that it often forces the logo to be bigger in order to accommodate the text.

Restaurant Logo Designs

Your logo is the first point of contact a client has with your business. Your business card, letterhead or brochure is what represents your business when your not there to do so. It’s important that your professional visual identity we will help your company stand tall and instill confidence and trust into your target market.  Select a restaurant from the supplied list-do not select a business you know.  Develop a logo incorporating type, color, and a visual image as part of the design.

Sometimes your restaurant logo has more of an influence on potential customers than you might think. It's important to create a logo that shows people what your restaurant is about without actually 'telling' them. Here are some steps on designing your restaurant logo to make it stand out at its best and help your business for the better.

1.  Choose colors that remind you of food. You might have noticed many restaurants logos, such as Chili's, using loud colors that compliment food. Choosing the right colors can make a significant difference in your business. Think of the food you offer in your restaurant and write down a few ideas on some paper.

2.  Choose a striking font. You don't have to have an outstandingly loud font but you want something that isn't quite so boring. The Jing Jing font pictured is something unique enough compared to a regular font that will attract the eye of people passing by.

3.  Choose a logo design that reflects the restaurants specialty food. For instance if you are opening an Italian restaurant you might choose a picture of a certain Italian food. The logo should compliment the name of the restaurant as well. You don't have to implement pictures of food on your logo but sometimes it can help if you have that option.

4.  Go over your ideas on paper. If you aren't creative or artistic you might just jot down the ideas you have and then consider seeing a professional to help you actually design the logo. You might also know someone that has an artistic ability to create something such as this and if you do it's worth asking for their help. Otherwise you can purchase logo software and create it on your own using pre-made templates and colors and fonts.

5.  Choose the final logo result that you know you are one hundred percent satisfied with. This logo will be around for years to come along with your business and while you can always change it, it will take more time and money later on to do so. You should pick something that will keep your satisfaction for five years or so.

For other information pertaining to restaurant logos, go to this link:

http://www.squidoo.com/restaurantlogo

Color Scheme Work found at http://www.color-wheel-pro.com/color-schemes.html

Classic Color Schemes found at

Monochromatic color scheme

Examples:

The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. Monochromatic colors go well together, producing a soothing effect. The monochromatic scheme is very easy on the eyes, especially with blue or green hues. You can use it to establish an overall mood. The primary color can be integrated with neutral colors such as black, white, or gray. However, it can be difficult, when using this scheme, to highlight the most important elements.

Pros:	The monochromatic scheme is easy to manage, and always looks balanced and visually appealing.
Cons:	This scheme lacks color contrast. It is not as vibrant as the complementary scheme.
Tips:	1. Use tints, shades, and tones of the key color to enhance the scheme. 2. Try the analogous scheme; it offers more nuances while retaining the simplicity and elegance of the monochromatic scheme.

Analogous color scheme

Examples:

The analogous color scheme uses colors that are adjacent to each other on the color wheel. One color is used as a dominant color while others are used to enrich the scheme. The analogous scheme is similar to the monochromatic one, but offers more nuances.

Pros:	The analogous color scheme is as easy to create as the monochromatic, but looks richer.
Cons:	The analogous color scheme lacks color contrast. It is not as vibrant as the complementary scheme.
Tips:	1. Avoid using too many hues in the analogous scheme, because this may ruin the harmony. 2. Avoid combining warm and cool colors in this scheme.

Complementary color scheme

Examples:

The complementary color scheme is made of two colors that are opposite each other on the color wheel. This scheme looks best when you put a warm color against a cool color, for example, red versus green-blue. The complementary scheme is intrinsically high-contrast.

When using the complementary scheme, it is important to choose a dominant color and use its complementary color for accents. Using one color for the background and its complementary color to highlight important elements, you will get color dominance combined with sharp color contrast.

Pros:	The complementary color scheme offers stronger contrast than any other color scheme, and draws maximum attention.
Cons:	This scheme is harder to balance than monochromatic and analogous schemes, especially when desaturated warm colors are used.
Tips:	1. For best results, place cool colors against warm ones, for example, blue versus orange. 2. If you use a warm color (red or yellow) as an accent, you can desaturate the opposite cool colors to put more emphasis on the warm colors. 3. Avoid using desaturated warm colors (e.g. browns or dull yellows). 4. Try the split complementary scheme; it is similar to the complementary scheme but offers more variety.

Split complementary color scheme

Examples:

The split complementary scheme is a variation of the standard complementary scheme. It uses a color and the two colors adjacent to its complementary. This provides high contrast without the strong tension of the complementary scheme.

Pros:	The split complementary scheme offers more nuances than the complementary scheme while retaining strong visual contrast.
Cons:	The split complementary scheme is harder to balance than monochromatic and analogous color schemes.
Tips:	1. Use a single warm color against a range of cool colors to put an emphasis on the warm color (red versus blues and blue-greens, or orange versus blues and blue-violets). 2. Avoid using desaturated warm colors (e.g. browns or dull yellows), because this may ruin the scheme.

Triadic color scheme

Examples:

The triadic color scheme uses three colors equally spaced around the color wheel. This scheme is popular among artists because it offers strong visual contrast while retaining balance, and color richness. The triadic scheme is not as contrasting as the complementary scheme, but it looks more balanced and harmonious.

Pros:	The triadic color scheme offers high contrast while retaining harmony.
Cons:	The triadic color scheme is not as contrasting as the complementary scheme.
Tips:	1. Choose one color to be used in larger amounts than others. 2. If the colors look gaudy, try to subdue them.

Tetradic (double complementary) color scheme

Examples:

The tetradic (double complementary) scheme is the richest of all the schemes because it uses four colors arranged into two complementary color pairs. This scheme is hard to harmonize; if all four colors are used in equal amounts, the scheme may look unbalanced, so you should choose a color to be dominant or subdue the colors.

Pros:	The tetradic scheme offers more color variety than any other scheme.
Cons:	This scheme is the hardest scheme to balance.
Tips:	1. If the scheme looks unbalanced, try to subdue one or more colors. 2. Avoid using pure colors in equal amounts.

Handouts

There are two handouts relating to fonts and typography on classjump.com/jwinkler that you need to copy and learn.  It would be in your best interest to read and take notes over this information.  You should be checking on this blog and class jump on a regular basis.